Content Platforms - Blog Posts

NowThis made a bold statement earlier this year when the video publisher shut down its desktop homepage to focus on social media distribution. While the publisher still maintains a mobile website and an app, it distributes its content mainly on Facebook, Google+, Twitter, Instagram, Tumblr, and Snapchat, among others. “What we drive home is the concept of producing platform appropriate content and that means that it’s custom and built for that platform specifically,” said Athan Stephanopoulos, svp strategy and partnerships. We talked to him about what a successful story looks like across platforms.