Consumer Behavior - Blog Posts

haveinternetwilltravel

9 years ago

Clear Channel Outdoor Americas is partnering with companies to track the behavior of customers who pass its tens of thousands of billboards.

“For Clear Channel Outdoor, the goal is to give advertisers tools to buy and measure the effectiveness of outdoor ads that are similar to those they use for digital and mobile ads. It tested the suite of data and analytics, which it calls Radar, with the shoe company Toms and said it found a rise in brand awareness and purchases. ”